You need: Post-its™ (or scrap paper), a pen or pencil
- Choose an advert and watch it several times.
- Pick out some key sentences.
- On each Post-it, write one key sentence from the advertisement.
- With your partner, decide if the sentence is a fact, opinion or a mixture of both.
- If it is a mixture, highlight to show which is fact and which is opinion.
- Sort the Post-its into 3 piles to show which is fact, opinion or a mixture of both.
- Put the piles in order of persuasiveness – most persuasive at the top.
- Count the piles to decide whether fact and opinion use is balanced in the advertisement, or whether there is much more of one than another.
- Repeat the activity with a different advert. How do they compare?
- Use the top Post-its to help you write a guide to what makes a sentence persuasive.
Advert A: Dettol Advertisement
Advert B: Moonpig Advertisement
Advert C: Dolmio Advertisement
Advert D: Calgon Advertisement
Advert E: Lindt Advertisement